Building the infrastructure the world's leading brands trust across Africa.

Fragrance, timepieces and aviation — owned operations, trained teams on the ground, and proven retail execution across East and Southern Africa.

Divisions

People on the ground

Countries with owned teams

What we do

Four divisions. One infrastructure.

Fragrance distribution and retail — COTY, Jeroboam, Goldfield & Banks, New Notes and Bond No.9, plus the Maisha Luxe boutique chain.

Timepiece distribution across East and Southern Africa — Maurice Lacroix and Timex Group brands, with The Foschini Group in South Africa.

Private jet sales, aircraft parts and brokering, anchored by BlueLight Humanitarian Airlines.

Property development — a dedicated WAIR division building and developing real estate assets alongside the group's retail footprint.

Where we operate

Tanzania — East Africa

South Africa

Gabon

Owned boutiques, trained retail teams and direct brand execution — not a reseller network.